Glamping Analytics Studio
The dashboard turns research into strategy: model the funnel, build a channel mix, and generate a plan with budgets and forecasts.
Premium vs market for uniqueness and Instagrammability
$3.5k revenue loss per 100 clicks
Higher CAC pays back on the first booking (LTV > CAC)
Growth driven by remote workers (Thu–Sun)
Funnel-based CJM
The diagram shows the overall flow. Channel selection happens in the interactive funnel below.
Market Radar
InsightsInteraction model
Select channels, tune parameters, and build a strategy mix.
Funnel Mixer
One control center for the mix: funnel stages, channels, budgets, and details in one place.
Growth Scenarios
Presets populate the Funnel Mixer with ready configurations.
Channel Mix
Set budget and scenario parameters.
Current Mix
Nothing selected yet. Add a channel in the Funnel Mixer.
Scenario Parameters
The model recalculates KPI, ROAS, CAC, and revenue forecast.
Planning & Output
Action plan, booking forecast, and scenario economics.
Action Plan & Forecast
Channel mix defines budget, bookings, and rollout steps.
Benchmarks include CTR, CVR, Recovery Rate, and Retention.